Why are we so focused on scenario planning?

HOW SCENARIO PLANNING KEEPS YOU PREPARED FOR THE FUTURE In a recent conversation, a potential client asked why we spent so much time talking about scenario planning as opposed to elasticities, lift coefficients, and response curves like other analytics providers. … Continue reading

Why take a wide angle view?

HOW THE RIGHT PERSPECTIVE CAN RESHAPE YOUR MARKETING DECISIONS The primary objective of shopper response analytics is to explain purchasing behavior and then effectively utilize those learnings for commercial purposes. For the typical fast-moving consumer goods (FMCG) manufacturer facing stiff … Continue reading