-
Recent Posts
- Revisiting How Brands Grow … Our Part One December 21, 2020
- Getting to Know Bayesian November 19, 2020
- Pricing Done Right in a Recession September 28, 2020
- Cross-Sectional Variation … More Important than Ever August 28, 2020
- The COVID-19 Situation Further Emphasizes the Importance of Simplicity July 31, 2020
Archives
- December 2020 (1)
- November 2020 (1)
- September 2020 (1)
- August 2020 (1)
- July 2020 (1)
- June 2020 (1)
- February 2020 (1)
- January 2020 (1)
- December 2019 (1)
- November 2019 (1)
- August 2019 (1)
- July 2019 (1)
- June 2019 (1)
- April 2019 (1)
- February 2019 (1)
- January 2019 (1)
- November 2018 (2)
- October 2018 (1)
- September 2018 (1)
- August 2018 (1)
- June 2018 (2)
- April 2018 (1)
- February 2018 (1)
- December 2017 (1)
- November 2017 (1)
- October 2017 (2)
- August 2017 (1)
- July 2017 (1)
- June 2017 (1)
- April 2017 (1)
- March 2017 (1)
- February 2017 (1)
- January 2017 (1)
- December 2016 (2)
- November 2016 (1)
- September 2016 (1)
- August 2016 (1)
- July 2016 (2)
- June 2016 (1)
- May 2016 (1)
- April 2016 (1)
- March 2016 (1)
- February 2016 (1)
- January 2016 (2)
- December 2015 (1)
- November 2015 (2)
- September 2015 (1)
- August 2015 (2)
- July 2015 (1)
- June 2015 (2)
- May 2015 (1)
Archives
What’s the significance of Bayesian statistics?
A HISTORICAL PERSPECTIVE ON PREDICTING CAUSE AND EFFECT THOUGH AN EDUCATED GUESS AND SUBSEQUENT INFORMATION BRINGS NEW VALUE A client recently asked for a better description of the Bayesian approach that we frequently reference when describing our modeling engine. … Continue reading
How can you translate insights into action?
KNOWING THE LIMITS OF TYPICAL MARKETING ANALYTICS GIVES YOU A WHOLE NEW VIEW Recently, we hosted a happy hour event for one of our clients’ analytics team. While much of the conversation revolved around shop talk, one question in particular … Continue reading