by sitemanager | Nov 25, 2015 | Uncategorized
A HISTORICAL PERSPECTIVE ON PREDICTING CAUSE AND EFFECT THOUGH AN EDUCATED GUESS AND SUBSEQUENT INFORMATION BRINGS NEW VALUE A client recently asked for a better description of the Bayesian approach that we frequently reference when describing our modeling...
by sitemanager | Nov 11, 2015 | Uncategorized
KNOWING THE LIMITS OF TYPICAL MARKETING ANALYTICS GIVES YOU A WHOLE NEW VIEW Recently, we hosted a happy hour event for one of our clients’ analytics team. While much of the conversation revolved around shop talk, one question in particular quickly turned into a...
