What’s the significance of Bayesian statistics?

  A HISTORICAL PERSPECTIVE ON PREDICTING CAUSE AND EFFECT THOUGH AN EDUCATED GUESS AND SUBSEQUENT INFORMATION BRINGS NEW VALUE A client recently asked for a better description of the Bayesian approach that we frequently reference when describing our modeling engine. … Continue reading

How can you translate insights into action?

KNOWING THE LIMITS OF TYPICAL MARKETING ANALYTICS GIVES YOU A WHOLE NEW VIEW Recently, we hosted a happy hour event for one of our clients’ analytics team. While much of the conversation revolved around shop talk, one question in particular … Continue reading