by sitemanager | Jan 30, 2016 | Uncategorized
A key element of marketing is understanding how to positively influence the sales of your brand and negatively (and ethically) influence the sales of your competitors. The idea stretches from developing positioning statements to studying choice behavior or even...
by sitemanager | Jan 15, 2016 | Uncategorized
Growth planning often requires making difficult compromises. Striking a balance between addressing current business challenges, beliefs about the future and expectations from shareowners, are examples of such compromises. The final growth plan explains how company and...