More Is Less

A recent Wall Street Journal article put one of the most repeated Middlegame findings front and center. Most portfolios are too big and managing all these SKUs is draining clients of resources to effectively compete and win through pricing and … Continue reading

Blabbering About Marketing Analytics

In late September 2017, I participated on a panel at the Marketing Metrics & Analytics Summit in Chicago. A few weeks ago, I realized that the team at Insights Exchange Network had sent me a transcript of the session shortly … Continue reading