Applying the Wide-Angle View to Ecommerce for Fast Moving Consumer Goods (FMCG) Brands

In late 2017, Nielsen explained that online FMCG channels were less than ten percent of the total global retail market. However, as explained in “A Look at the Evolving Ecommerce Landscape,” the ecommerce sector grew so fast that it represented … Continue reading

What the Audit Parallelogram Means to Retail Analytics

We have referred to the audit parallelogram a few times in this blog as Middlegame has devoted a lot of focus on assortment, pricing and merchandising for emerging markets. I thought it would eventually be a good idea to explain … Continue reading