
We recently found another wonderful article that the McKinsey team, specializing in FMCG, put together. "Agility@Scale: Solving the growth challenge in consumer packaged goods" defines how to overcome the uphill battle many FMCG categories and their manufacturers currently face. The answer is a combination of what the McKinsey team calls greater agility and new types of scale advantage aligned with the changing consumer, channel, and competitor landscapes. These team members define six different dimensions of Agility@Scalethat align quite closely with what we believe at Middlegame and corresponds with how we regularly try to help our clients make better marketing decisions.
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