Case studies

Leading Beverage Distributor Quenches Thirst for Profits

Leading Toothpaste Brand Brightens Perspective on Marketing Opportunities

Taking a Bite Out of Promotions in Biscuits

Growing Profits with the Right Price in the Hair Care Market

Solving a Pricing Dilemma for Popular Salty Snacks

When Too Much Ice Cream is a Bad Thing

Providing the Best Diapers Pour les Bébés

Where There is Tea There is Hope

Clients

We’ve produced results across many FMCG categories including…

Carbonated Soft Drinks
Coffee
Shampoos & Conditioners
Laundry Detergent
Salty Snacks
Cookies & Crackers
Analgesics
Cough & Cold Remedies
Shelf Stable Juices
Frozen Deserts/Ice Cream
Chewing Gum
Diapers
Baby Care Products
Breakfast Cereal
Packaged Cheese
Canned Soup
Frozen Snacks
Chocolate
Toothpaste
Toothbrushes
Feminine Care
Fabric Softeners
Prepared Meals
Condiments
Pasta
Energy Drinks
Energy Shots
Calcium Supplements
Air Fresheners
Hair Coloring
Deodorants
Yogurt
Frozen Pizza
Pet Foods
Dish Cleaners
Enhanced Waters
Carpet Cleaners
Batteries
Facial Tissue
Diet Bars
Dried Fruit & Trail Mix
Cosmetics
Spices
Chilled Juices
Bath Tissue
Beer, Wine & Spirits
Bottled Water
Surface Cleaners
Laxatives
Blades & Razors
Edible Oils
Canned Vegetables
Frozen Vegetables
RTD Coffee & RTD Tea
Sleep Aids
Milk
Fragrances
Heartburn Remedies

Since development in 1994, the CIA® approach has been leveraged in both developed and developing markets across the globe. Both FMCG manufacturers and retailers have been able to influence their stakeholders through over 500 studies to address assortment, pricing, merchandising, and sometimes media issues.

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